The Solopreneur's AI Stack for 2025: What to Use and Why

Build a lead-gen system that runs itself using AI tools for outreach, booking, and conversion tracking.

Most solopreneurs waste 80% of their time on things that should be automated. In 2025, the edge isn't hustle. It's smart leverage.

The rise of AI tools has blurred the line between a one-person team and a well-oiled machine. But with new tools launching weekly, what’s actually worth using?

This is the AI stack I use to run and scale my business as a solopreneur—and what I recommend to any creator, coach, or service provider aiming to do more with less.

No fluff. No FOMO. Just systems that compound.

Sales Automation: The Revenue Engine

Tools: GoHighLevel (GHL), Instantly, PhantomBuster

If you're not automating lead flow, follow-up, and booking, you're operating on hard mode.

  • GoHighLevel is my all-in-one CRM and funnel builder. I use it to automate booking, email nurturing, and pipeline tracking.

  • Instantly handles cold email outreach at scale. Pre-warmed inboxes, campaigns, A/B testing, and reply tracking.

  • PhantomBuster fills the top of funnel. I scrape leads from LinkedIn, clean them, and push into Instantly.

Use case: I built a campaign targeting solar installation companies.

PhantomBuster scraped contact data.

Instantly sent customized outreach. GHL handled lead capture and automated booking.

Takeaway: Sales isn't a numbers game anymore. It's a systems game. Build once. Let it run.

Content Creation: Make Once, Multiply Forever

Tools: Buffer, Beehiv, Clay

Solopreneurs need leverage. Content is the highest-leverage asset—but only if it's systemized.

  • Buffer schedules across LinkedIn, X, and Instagram. Keeps my publishing consistent.

  • Beehiv is my newsletter engine. I write 1-2 high-value posts/month. Each one becomes 5+ micro posts.

  • Clay helps with personalized content touches. I use it to find specific data on my ICP, enrich posts, and make replies feel human.

Use case: One newsletter issue breaks into: a tweet thread, a carousel, 3 LinkedIn posts, and a DM CTA. All pre-loaded via Buffer.

Takeaway: Don’t create more. Create once, repurpose better.

Automations: Your Invisible Team

Tools: N8N, GoHighLevel

Manual tasks kill momentum. Automations let you act fast without burning out.

  • N8N is my go-to for complex, API-level workflows. Cheaper and more flexible than Zapier.

  • GoHighLevel handles internal automations—DM replies, lead scoring, and follow-up triggers.

Use case: When a lead books a call, N8N triggers: Slack alert, adds to CRM, starts email sequence in GHL, and enriches data via Clay.

Takeaway: If you’re doing something more than once manually, you’re doing it wrong.

Websites & Funnels: No-Code Frontend

Tools: Webflow, GHL

Your site should work like a sales rep—not a digital brochure.

  • Webflow is clean, fast, and fully customizable. Perfect for your main site or landing pages.

  • GHL handles high-converting sales pages, quizzes, and opt-ins connected to automations.

Use case: I run a Webflow home page + blog, and build all lead-gen pages in GHL for direct tracking and CRM integration.

Takeaway: Don't obsess over perfect design. Focus on frictionless conversion.

The AI Stack in Action: Case Study Snapshot

Let’s say you’re a consultant targeting eCommerce founders:

  1. PhantomBuster scrapes 100 new leads from LinkedIn daily.

  2. Clay enriches them with store URLs and revenue data.

  3. Instantly runs cold email campaigns that link to a quiz funnel.

  4. GHL hosts the quiz, segments leads, and auto-books calls.

  5. N8N logs leads, routes to Slack, and pushes warm leads into CRM.

  6. Beehiv nurtures cold leads weekly with value-rich content.

  7. Buffer posts content daily to warm the top of funnel.

Result: 80% of the pipeline is automated. You just show up to the calls.

Final Thoughts

AI isn't about replacing you. It's about amplifying you.

As a solopreneur, every system you build is a bet on leverage. This stack gives you the ability to:

  • Acquire leads passively

  • Nurture automatically

  • Convert predictably

One person. Infinite scale.

What part of your stack do you want to optimize next? Let me know and I’ll break it down in a future issue.

Reply

or to participate.